FLO.
2022
FLO. was a personal project of mine used to improve my logo, packaging and branding design skills.
My goal during this process was to reimagine period product packaging as something more stylish and experiment with a new approach that would make the packaging stick out from the rest of the market.
During my research, I saw that majority of period product brands advertise their products almost as life savours: put a tampon in and you can do whatever you want.
Instead of going for this cliche approach, I decided to embrace the realities of periods: sometimes you might go out with a loved one or do fun activities, but sometimes you just want to stay in bed all day.
All of that is completely valid, and no matter what you're able to do that day Flo. will be there to support you and hopefully make you feel a bit more secure.
Mockups used: Box
Progress
Results
