Niyari Logo
2022
In 2022 I teamed up with the indie musician Niyari to create a new logo for their brands.
Up until then, they used the "smirk" (ニヤリ) icon from Shin Megami Tensei as their logo but wanted to distance themselves in order to have their own original identity. The goal was to use ニヤリ (smirk) as a reference, both when it came to the icon and word, in order to make something new that was original and more suitable for the artist.
My early attempts focused on dissolving the icon into more abstract designs, but as time went on, I focused more on the words; trying to cut them up in order to create symbols and icons with a hidden meaning. After discussing this approach with the artist, we decided it would be better to go more in the "smiley" direction. Afterwards, the goal became to use the smirking face, but change it so that it would be its own identity, disconnected from the original reference.
My first attempts at this approach were utilizing smooth lines, similar to the prior versions, but as I kept experimenting I brought in more inspiration from Japanese calligraphy and decided to "roughen" the design up, which became the artist's favourite.
"It was a pleasure working with Weronika, on this project. As someone with little graphic design experience, she was able to help me decide in what direction I want my logo to go in and provide me with a good range of potential avenues so I felt like I was a part of the process. In the end, the result is something I can say looks great, fits me, and I can proudly display and represent myself with."
- Niyari
Brushes used: Paint Brush, Grunge Brushed
Progress
Results
