MD Around the World

2021

McDonald's Around the World was a 1-week long academic project during which I researched the variation of the McDonald's menu, advertisement, and more, around the world and then visualized my findings through an editorial.

While the research and essay writing parts were quite straightforward, I decided to have some fun with the editorial part: rather than laying out my findings within a magazine spread I decided to put them on a fast-food bag.

Results

I thought this looked fun and original, but also believed that research/editorials on bags could also be utilized to make eating alone more fun, through learning, and to reduce mobile usage.

Mockups used: Bag